Mr. Jose Pablo Rodriguez, General Representative of Costa Rica's Foreign Trade Promotion Agency for Asia, visited Junde Food Supply Chain | | Coffee World
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Release time：2022-03-28
【Summary Description】
Coffee World takes "the characteristics of the source coffee scene bay area" as its business philosophy, and relies on the advantages of Guangdong-Hong Kong-Macau Greater Bay Area, Guangzhou Nansha Free Trade Zone and Comprehensive Bonded Zone to build an innovative service platform for the world coffee industry.
Mr. Jose Pablo Rodriguez, General Representative of Costa Rica's Foreign Trade Promotion Agency for Asia, visited Junde Food Supply Chain | | Coffee World
Mr. José Pablo Rodriguez appreciated the original concept of the "Coffee World" front Chinese warehouse/Chinese factory model. Costa Rica has very high-quality coffee beans, especially the coffee beans produced in high latitudes are famous in the world. In the future, with the help of the coffee world innovation service platform, more high-quality coffee beans from Costa Rica origin can be introduced into the Chinese market.
Mr. Jose Pablo Rodriguez said that the rapid development of China's coffee market, especially the expanding demand for coffee in the Guangdong-Hong Kong-Macao Greater Bay Area, is very much looking forward to Costa Rican coffee beans sharing the development opportunities of the Chinese market through the "Coffee World" platform!
The coffee beans produced in the high latitudes of Costa Rica are famous in the world. They are rich, mild in taste, but extremely sour. The coffee beans here are carefully processed. That's why we have high quality coffee. Tarazu is located in the south of San Jose, Costa Rica's capital. It is one of the country's most valued coffee growers and one of the world's major coffee producers.
After nearly 300 years of cultivation tradition, Costa Rica coffee has formed a complete coffee ecological chain and industrial chain. Coffee is an important source of income for Costa Rica, with 1/3 of Costa Rica's population invested in coffee-related industries. The Costa Rican coffee industry is one of the best-organized in the world, with an output of up to 1700kg per hectare. Costa Rica has a population of only 3.5 million, but there are as many as 0.4 billion coffee trees. Coffee exports account for 25% of the country's total exports.
Costa Rica's volcanic soil is very fertile, and good drainage, especially in the central plateau CentralPlateau, where the soil is composed of continuous layers of volcanic ash and volcanic dust. Costa Rica is thus the first country in Central America to grow coffee for commercial value. Tarasu (Tarrazu) in Costa Rica is one of the world's major coffee producing areas, the coffee produced by light and pure flavor, pleasant aroma.
The coffee trees planted in Costa Rica are Arabica species. Through improvement, the quality of coffee beans is better and more stable. The Costa Rican government enacted a law at the beginning of the 20th century: banning the production of coffee beans other than Arabica, which shows the country's determination to safeguard the coffee high quality.
In order to facilitate picking, coffee trees are maintained at a height of about 2 meters through continuous pruning. The coffee people eat is the taste released by the seeds of fruit species brewed with water. After picking raw coffee beans, they must go through the peel, pulp, seed film and sun exposure before they can be roasted.
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Costa Rican coffee is full of particles, ideal acidity and unique aroma. Costa Rica's coffee industry, which was originally controlled by the Costa Rican Coffee Industry Company (ICAFE), has now been taken over by the coffee official committee. Among the exported coffee, those products that are considered to be of substandard quality are colored with blue vegetable dyes and then transferred back to domestic sales. About 10% of coffee is consumed domestically, and per capita coffee consumption is twice that of Italy or the United States.
Costa Rican coffee is usually full of particles, clear flavor, bright acid, viscosity is also very ideal, strong flavor makes the rhyme echoed in the throat for a long time, unforgettable.
The excellent Costa Rican coffee is called "extra hard beans", which can be grown at an altitude of more than 1500 meters. This extra hard bean suitable for medium and heavy baking has a strong sour taste and attractive aroma. The higher the altitude, the better the coffee beans, not only because the higher altitude can increase the acidity of the coffee beans and thus increase the flavor, but also because the higher altitude of the night temperature is low, can make the trees grow slowly, so that the flavor of the coffee beans more intense. In addition, due to the high altitude drop caused by sufficient rainfall, the growth of coffee trees is very favorable.
Costa Rica's coffee beans are washed with water. It has a bright style, full of aroma, clear as a wind chime swaying in the breeze, mild acidity and good sweetness. Because of the sweetness, even if the coffee gets cold, it is very delicious, which is a major feature of Costa Rican coffee. Therefore, it is recommended that you taste Costa Rican coffee with only a small amount of sugar and creamer, so as to enjoy its girlish and pure flavor.
Costa Rica also has a winning magic weapon-the honey treatment method. Today, honey treatment is used in almost all the producing areas of Costa Rica.
What is the honey treatment? Remove the peel and pulp of the coffee fruit, retain the pectin substance (mucilage) outside the coffee beans, and then put the coffee beans with pectin in the sun bed and cement terrace to dry. Because the pectin substance part is more sticky, and its sugar content is higher, in the process of processing pectin like honey wrapped coffee beans, so people vividly call this layer of coffee pectin as "honey", the whole process is called "honey processing 」.
Honey treatment is divided into white honey, yellow honey, red honey and black honey according to the content of pectin substances. Yellow honey contains 30% pectin, red honey contains 80%-100 pectin, black honey retains almost 100 pectin, and white honey hardly retains pectin. In particular, it should be noted that as the coffee drying process is limited by the influence of climate change, the local coffee farmers will finally verify that the classification of honey treatment will be based on the color of beans, for example, if the surface color is black, it will be black honey, and if it is red, it will be red honey.
The head of the supply chain of Junde Foods enthusiastically introduced the company and Coffee World to Mr. Jose-Pablo-Rodriguez and his party.
Junde Food Supply Chain is based on Guangzhou Nansha Free Trade Zone, the core hub gateway of Guangdong, Hong Kong, Macao and the Great Bay Area. Relying on the Group's more than 30 years of international trade operation experience and its 350000 square meters of complex space, Junde Food Supply Chain integrates the upstream and downstream industry resources of global wine and food in multiple dimensions, and provides a one-stop full-link supply chain service solution to enable global wine and food to enter the Chinese market more conveniently and efficiently. To enable Chinese consumers to experience the source products from the world more safely and confidently, and to enhance the public's sense of happiness and acquisition.
Based on the development concept of win-win sharing, mutual benefit and co-creation of ecology, Junde Food Supply Chain has launched "Coffee World" to provide platform-level supply chain services such as international coffee raw bean high-standard storage, logistics customs clearance, processing and baking, trade and finance, realizing seamless linkage between bonded and duty-paid business forms, and positioning itself as the organizer and service provider of the global coffee industry.
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