A week of hot news. Guangzhou Nansha and Hainan Yangpu reached a strategic cooperation agreement, Unilever plus plant base.
【Summary Description】 Budweiser InBev boldly plays with spicy marketing; Beyond Meat special pork comes out for the first time; Guangzhou Nansha and Hainan Yangpu Build Harbour Linkage Pilot Demonstration Zone Ellipsis
A week of hot smell, wonderful express.
Every Monday for you to pick interesting, informative, valuable
Wine, food headlines,
Five minutes to see the big events in the industry.
A week of hot smell2020/11/16 - 11/23
industry trends]
◆ Plus plant base, Unilever released "Future Food Plan"
◆ Layout of healthy snacks, Mars Mars acquires healthy snacks manufacturer KIND North America
◆ 22 fast consumer goods enterprises entered the 0.1 billion family club, 17 food and beverage related enterprises
Bay Area Information]
◆ Big coffee gathers! International Financial Forum 17th Global Annual Meeting Opens in Nansha
◆ Guangzhou Nansha and Hainan Yangpu to build harbor linkage pilot demonstration area!
New Product Express]
◆ PepsiCo's Brand Surge Push Limited Hot Sauce
◆ Other pork came out for the first time, and Beyond Meat added more to the Chinese market again.
◆ Spicy sauce cocktail, AB InBev boldly plays with spicy marketing
line/industry/trend/trend
1, plus code plant base, Unilever released the "future food plan"
Unilever has announced a new annual sales target of € 1 billion million for its plant-based meat and dairy substitutes business over the next five to seven years. The realization of this sales target will mainly rely on the listing of The Vegetarian Butcher phycho butcher and the addition of vegetarian options to products from brands such as Magnum Menglong and Wall's and Lu Xue.
The goals are part of Unilever's Foods for the Future initiative, which includes two key objectives: helping people transition to healthier diets and helping to reduce the environmental impact of the global food chain.
2、Layout Healthy Snacks, Mars Acquires Healthy Snack Maker KIND North America
On November 17, Mars Inc., the pet products and food snack group, announced that it would acquire KIND North America, a maker of healthy snacks. Back in 2017, Mars announced the acquisition of a minority stake in KIND, which operates the KIND brand outside of North America. The acquisition of KIND North America will further expand Mars' operation of the KIND brand. The merger of KIND North America and KIND International will create an operation covering 35 countries as a separate business of Mars, Mars said.
3.22 FMCG companies entered the 0.1 billion Family Club and 17 food and beverage-related companies.
In the 52 weeks ending October 9, 2020, 22 FMCG companies in China attracted more than 0.1 billion of China's urban households to buy their products. Among them, there are 17 food and beverage related enterprises.
Kaido pointed out that the current new normal of epidemic prevention has a profound impact on the development of the fast-moving consumer goods market, and the public's continued concern for health and immunity has led to a surge in demand for nutrient-rich dairy products.
Some data show that e-commerce is still the most important driving force for the growth of China's fast consumer goods market. The impact of the epidemic on the overall consumer market has highlighted the growth potential of lower-tier cities. The rapid spread of short video and the sinking of e-commerce make the offline market bring more growth opportunities for enterprises.
Bay/District/Capital/News
1,Big coffee gathered! International Financial Forum 17th Global Annual Meeting Opens in Nansha
On November 21, the 17th Global Annual Meeting of the International Finance Forum was held in Nansha District, Guangzhou. He Houhua, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, sent a congratulatory letter to the conference, UN Secretary-General Antonio Guterres, and China Council for the Promotion of International Trade Chairman Gao Yan sent a video speech. Li Xiaohong, Executive Vice Chairman of IFF, and Zhang Xin, Vice Governor of Guangdong Provincial People's Government, delivered speeches. Zhang Shenfeng, vice president of China Council for the promotion of international trade, Zhou Hanmin, vice chairman of IFF and vice chairman of Shanghai CPPCC, Zhang Shuofu, Secretary of Guangzhou municipal Party committee, and Chen Zhiying, executive vice mayor, attended the opening ceremony.
Photo from: Guangzhou Nansha Publishing
2,Guangzhou Nansha and Hainan Yangpu to build harbor linkage pilot demonstration area!
On November 20th, the China (Guangdong) Pilot Free Trade Zone Guangzhou Nansha New Area and Hainan Free Trade Port Yangpu Economic Development Zone coordinated development strategic cooperation framework agreement signing event was held in Nansha, Guangzhou.
According to the agreement, the two sides will promote in-depth cooperation at four levels: promoting the co-creation and sharing of institutional innovation achievements, the integration of port and shipping services, the joint construction of a large channel for industry and trade, and financial cooperation, so as to build a community of linkage development between Guangdong, Hong Kong, Macao and the Great Bay Area and Hainan Free Trade Port, realize the domestic and international double circulation of supply chain and industrial chain with high quality, and jointly build a harbor linkage demonstration area, and explore new path for building a new pattern of higher level.
Photo from: Guangzhou Nansha Publishing
new/fresh/quick/delivery
1,Pepsi's Brand Surge Push Limited Hot Sauce
PepsiCo's beverage brand Dangle recently cooperated with American professional basketball player Joel Embiid (Joel Embiid) to create the brand's first hot sauce in history. It is reported that Shawl will produce 500 bottles of limited edition citrus and Havana chili flavor mix and match chili sauce.
2、For the first time, another kind of pork came out, and Beyond Meat added to the Chinese market again.
On November 18, Beyond Meat released a different pork product specially developed for the Chinese market. The product is a plant-based minced pork, refined from simple plant ingredients such as rice and soybeans. This product is jointly developed by the Los Angeles headquarters team of different meat customers and the Chinese team. It has the excellent meat quality and juicy taste of traditional pork minced meat, which can meet a variety of cooking needs.
3、Spicy sauce cocktail, AB InBev boldly plays spicy marketing
Recently, AB InBev and hot sauce brand Tapatio cooperation launched a bold spicy cocktail. The Bud Light Chelada cocktail under AB InBev is injected with classic Tapatio chili sauce to provide consumers with exciting spicy experience on the basis of 4.2V.
Bud Light Chelada was first launched in 2008. It is a Mexican inspired wine brand featuring bold flavors. This joint attempt is another breakthrough and innovation in flavor, bringing unexpected sensory taste to consumers.
Next： A week of hot news, the world's largest free trade agreement reached, imported wine or welcome good;
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