A week of hot news | Countdown to the opening of the second CIIE, China opened its dairy market to Brazil for the first time, Pepsi took a stake in Wugu Mill......

A week of hot smell, wonderful express.
Every Monday for you to pick interesting, informative, valuable
Wine, food headlines,
Five minutes to see the big events in the industry.

▲Watch this week.20190722-0728
1. industry trends

1. Countdown to the opening of the second Expo

2. The world's top 500 released, 9 food and beverage giants on the list

China opens its dairy market to Brazil for the first time

2. Enterprise Dynamics
1. Pepsi 0.131 billion US dollars to become the second largest shareholder of Grain Mill.

2. Ruiyu Coffee will expand its business in the Greater Middle East and India.

3. It took 3 years for Tomson Beijian 0.1 billion yuan to build a nutrition exploration museum.

4. Budweiser InBev acquires Babe Wine, an American online red wine brand.

3. Customs Information
1. The freight forwarding company was fined 15000 for underreporting the price of wine and evading taxes by falsely reporting the name of the product, 32000 yuan.

4. Fresh Express
Gatorade to launch new product line Bolt24

 

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1. industry trends

1. Countdown to the opening of the second Expo

On July 26, the State Council Information Office held a press conference on the 100-day countdown to the second China International Import Expo. The Expo is scheduled to be held in Shanghai National Convention and Exhibition Center from November 5 to 10 for 6 days.
According to reports, at present, more than 150 countries have participated in the country, the number of enterprises has exceeded 3000, and hundreds of high-level professional supporting activities will be held, and the overall scale is expected to exceed the first.

The second CIIE is still composed of the National Comprehensive Exhibition, the Enterprise Trade Fair and the Hongqiao International Economic Forum. The National Complex has 61 countries confirmed their participation. The enterprise business exhibition is still "hard to find", including 7 exhibition areas of scientific and technological life, automobiles, equipment, medical equipment and medicine and health care, quality life, service trade, food and agricultural products. The exhibition area has increased from 270000 square meters in the first session. More than 300,000 square meters.

According to the person in charge, the first CIIE signed an intention contract and agreement of 57.83 billion US dollars. At present, most of the agreements have been implemented and many exhibits have entered the Chinese market. The Chinese market has great attraction for domestic and overseas enterprises. This year, American enterprises are more active in participating in the exhibition. The number of participating enterprises exceeds that of last year, and the exhibition area is 35% more than that of last year.

 

 

2. The world's top 500 released, 9 food and beverage giants on the list

On July 22, the latest Fortune 500 list was released. There are 16 enterprises related to the food and beverage industry on the list, of which 5 are food consumption enterprises, namely Nestle, Pepsi, Danone, Kraft Heinz and Mondelez International. There are 4 beverage consumption enterprises, namely Budweiser InBev, Coca-Cola, Heineken and Fomento Econ ómico Mexicano. There are 7 food production enterprises, four of which are American enterprises, and no Chinese enterprises are on the list.

But it is worth noting that 129 of the world's 500 largest companies are from China, surpassing the United States (121) for the first time in history. Even if Taiwan enterprises are not included, the number of Chinese mainland and Hong Kong enterprises has reached 119, which is equivalent to that of the United States.

 

China opens its dairy market to Brazil for the first time

Brazil's Ministry of Agriculture announced on the 23rd that China has authorized 24 Brazilian manufacturers to export dairy products to China, including milk powder, cheese, yogurt, condensed milk and so on.

According to media reports such as Brazil Business Network and Argentina's Buenos Aires Business News, in 2007, Brazil reached an agreement with China to open up the dairy market, but no Brazilian manufacturer has obtained export qualifications. This is the first time that the Chinese dairy market has been opened to Brazil.

The Brazilian Dairy Association predicts that as Brazilian manufacturers obtain the qualification to export dairy products to China, it is expected that Brazil's dairy exports will increase by at least US $4.5 million by the end of 2020. Last year, Brazil's exports in this industry were US $58 million, which means It can increase by nearly 10%.

 

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2. Enterprise Dynamics

1. Pepsi 0.131 billion US dollars to become the second largest shareholder of Grain Mill.

On July 26, PepsiCo announced that it would invest about US $0.131 billion (about 0.9 billion yuan) to acquire 26% of the issued common shares of Wugu Mill. The five-grain mill founders own about 42% of the company, and pepsico will acquire shares from minority shareholders to become the second-largest shareholder.
Grain Mill is the second largest natural health food company in China, focusing on high-end nutritional powders based on grains. This investment is an important step for PepsiCo to accelerate the layout of the health food industry. It will also promote multi-channel and multi-dimensional strategic cooperation between the two parties in the entire value chain including brand, product, channel, marketing and management, and further develop and expand The market share and brand influence of Wugu Mill.

 

2. Ruiyu Coffee will expand its business in the Greater Middle East and India.

On July 22, Luckin Coffee signed a strategic cooperation framework agreement with Americana Group, the largest food manufacturing and sales company in the Middle East. The two parties plan to jointly establish a joint venture company to develop new coffee retail business in the Greater Middle East and India.
Founded in Kuwait in 1964, the Americana Group's operations include food manufacturing, distribution and restaurant operations, operating 1900 restaurants and 25 food production sites in 13 countries in the Middle East.

The two sides agreed that the Greater Middle East and India have a wide range of markets and development prospects. Through the cooperation, Luckin Coffee will go global with its leading technology and business model, and work with Americana Group to help the rapid rise of new retail industries in the Greater Middle East and India, bringing a revolutionary change to the catering and retail industry in the region, Bring better products, experiences and services.

 

3. It took 3 years for Tomson Beijian 0.1 billion yuan to build a nutrition exploration museum.

On July 23, the Nutrition Exploration Museum built by Tomson Beijian with an investment of 0.1 billion yuan was newly opened in Zhuhai, China. In recent years, with the development of the health market, people's thirst for knowledge of nutrition science has become more and more vigorous, and there is an urgent need to gain more initiative in nutrition assessment and the choice of health products. The Nutrition Discovery Hall was born as a result.

The museum has set up nutrition exploration area, health testing area, children's planet area and other exhibition areas. Relying on sound, light, electricity and other multimedia technologies, the museum adopts a large number of high-tech immersive interactive experience projects to convey nutrition and health knowledge to the public.

At present, BY-HEALTH is implementing a strategic upgrade from product marketing to value marketing, gradually upgrading from a single product provider to a comprehensive solution provider for health intervention. The establishment of the Nutrition Exploration Hall is a key step in the layout of Tomson Beijian's health in 2019.

 

4. Budweiser InBev acquires Babe Wine, an American online red wine brand.

Recently, Budweiser InBev acquired the remaining stake in Babe Wine, an American online red wine brand, through its venture capital arm ZX Ventures, and last year ZX Ventures made a minority investment in Babe Wine.

Babe Wine is a start-up company whose main business is canned wine. It has a total of 5 products, including 3 canned wines and 2 bottled wines. The canned product line is sparkling wine. Currently, the products are sold in 25 states in the United States. The reason why AB InBev values the value of Babe Wine and wholly acquires it is that Babe is taking a new approach to the marketing of wine products on the one hand, and Babe's core user group is dominated by female consumers on the other.

 

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3. Customs Information

1. The freight forwarding company underreported the price of wine and falsely reported the name of the product to escape the customs duty of 32000 yuan, and was fined 15000 yuan.

On July 22, the Shenyang Customs website issued the ''Liaoning Zhonghe Freight Forwarding Co., Ltd. Declaration of Untrue and Violation Cases Administrative Penalty Decision''. Liaoning Zhonghe Freight Forwarding Co., Ltd. was falsely declared for the name and price of imported goods. Shenyang Customs decided to impose a fine of 15000 yuan.
According to industry insiders, the customs has a price reference system that records the prices of similar products. Therefore, similar products and products of the same grade have a price reference line based on a large database, which can carry out a "precise blow" to the low price ".

With the development of information technology, the relevant departments are becoming more and more intelligent and accurate in cracking down on crimes. Some wine merchants want to evade customs duties by underreporting prices and inconsistent certificates, and the success rate will undoubtedly become lower and lower. Wine importers are advised not to take chances and must work within the framework of national laws.

 

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4. Fresh Express

Gatorade to launch new product line Bolt24

PepsiCo Chairman and CEO Ramon L. Laguarta revealed that the Gatorade Bolt24 will be launched later this summer. According to the data, Bolt24 is a sports drink based on watermelon water and sea salt. Each bottle is 500ml, with a suggested retail price of US $2.19 per bottle. There are three flavors of mixed berry, tropical mango and watermelon strawberry.

Last year, in order to adapt to changes in consumer demand, Gatorade launched the Gatorade Zero (Gatorade Zero) product line, which is a relatively important innovation in Gatorade in recent years. At present, Gatorade Zero has become the number one zero sugar sports drink in the United States.
According to the growth data revealed in PepsiCo's annual report, Gatorade's current annual revenue is about $5 billion.

 

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Collated, edited and published by Junde Culture