A week of hot news | Budweiser Asia Pacific HK $400 billion IPO stranded, Starbucks world's first coffee fast™Concept store unveiled, Nestle added high-end ice cream market......

A week of hot smell, wonderful express.
Every Monday for you to pick interesting, informative, valuable
Wine, food headlines,
Five minutes to see the big events in the industry.

 

Watch this week.

1. industry trends
1. Brand Finance Releases "Top 50 Most Valuable Food Brands in the World in 2019"

2. Australian Wine Authority Releases Annual Operating Plan for Fiscal Year 2019-20

3. Fortune China Top 500 Released, 15 Enterprises in Food and Beverage Industry on the List

 

2. Enterprise Dynamics
1. Budweiser Asia Pacific HK $400 billion IPO Plan Stranded

2. Centennial Coffee Brand Maxwell's Parent Company Launches Chinese Coffee Market

3, Starbucks the world's first coffee fast.™Concept store unveiled in Beijing

4. Nestle's first Italian Gelato pop-up shop opened in Shanghai, adding more weight to the high-end ice cream market.

 

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1. industry trends

1. Brand Finance Releases "Top 50 Most Valuable Food Brands in the World in 2019"

 

 

On July 10, Brand Finance, the global brand value evaluation authority, released the "2019 World's Top 50 Most Valuable Food Brands" ranking.
According to the list, among the world's top 50 brands, American brands account for 34.4 percent and Chinese brands account for 14.4 percent. In the "Brand Finance2019 TOP5 strongest food/beverage brands", American brands account for 60%.

In the "Brand Finance2019 Global Beverage TOP10 Brand List", Coca-Cola ranked first, Pepsi ranked second, and Red Bull ranked third.

In the "Brand Finance2019 Global Dairy TOP10 Brand List", Danone ranked first, and China's dairy duo Yili and Mengniu ranked second and third respectively.

In the "Brand Finance2019 Global Food and Beverage TOP 10 Brand List", Nestlé ranked first, Pepsi ranked second, and Coca-Cola ranked third.

 

 

2. Australian Wine Authority Releases Annual Operating Plan for Fiscal Year 2019-20

 

 

In the 2019/20 financial year, the Australian Wine Authority will invest a record 79 million Australian dollars to help promote the Australian wine industry. Investment areas include research and development (RD & E), market expansion and export trade management.

In the new fiscal year, the Australian Wine Authority will continue to organize a series of promotional activities in China, including ProWine China, sugar and wine fest, Vinexpo, etc., and continue to promote the "Explore Australian Wine" education course and its official Chinese website (www.australianwine.com), Let more consumers know and fall in love with Australian wine.

At the same time, the Australian Wine Authority will continue to invest in research and development projects to apply the latest digital technology to grape cultivation, including the use of sensor technology to evaluate the disease situation of grape vines, grape quality and yield.

In terms of wine regulation, the Australian Wine Authority will launch a new wine export approval system, the WALAS Wine Export Licensing and Approval System, to help exporters keep track of export and packing information 24 hours a day. As well as further optimize the wine export label and intellectual property directory (Wine Export Label Intellectual Property Directory) in order to maintain consumer trust in Australian wine brands.

 

 

3. Fortune China Top 500 Released, 15 Enterprises in Food and Beverage Industry on the List

On July 10, the 2019 Fortune China 500 list was released. From the list data, the food and beverage industry ranked 13, with 15 companies on the list. Among the 40 listed companies with the highest profit margins, Kweichow Moutai Co., Ltd. jumped to the top of the list from fourth place last year, with a profit margin of 45.6 per cent. Wanzhou International Co., Ltd. ranks 66th, ranking first in the food and beverage industry. Data show that Wanzhou International is the only enterprise in the food and beverage industry with an income of more than 100 billion yuan.

In the subdivision field, dairy industry giants Yili, Mengniu and Bright Dairy have made the list, ranking 119th, 132nd and 394th respectively. China Resources Beer and Tsingtao Beer ranked 274th and 317 respectively in the beer industry. Liquor industry Maotai, Wuliangye, Yanghe ranked 122nd, 225th, 350th respectively.

 

 

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2. Enterprise Dynamics

 

1. Budweiser Asia Pacific HK $400 billion IPO Plan Stranded

On July 13, AB InBev, the world's largest beer company, issued a statement that it would no longer promote the IPO plan of its subsidiary Budweiser Asia Pacific in Hong Kong, China. According to Anheuser-Busch InBev, due to the current market conditions and other factors, the company decided not to promote the transaction. Hong Kong media also reported that the main reason for the failure of the IPO was that Budweiser Asia Pacific failed to reach a consensus on pricing issues with JPMorgan Chase and Morgan Stanley.
Since the announcement of Budweiser Asia Pacific listing plan, caused a stir in the market. On the one hand, Budweiser Asia Pacific is a strong competitor in the beer market in the entire Asia Pacific region. If successfully listed, Budweiser Asia Pacific will become the world's largest IPO so far in 2019, only Alibaba's large-scale IPO in Hong Kong.

On the other hand, throughout the acquisition market in recent years, Budweiser has won by quantity and become the only "winner". Budweiser Asia Pacific currently has international brands such as Budweiser, Corona, Times and Lefei, as well as a series of domestic brands such as Xuejin, Harbin, Shuanglu and Goose Island. But a succession of huge mergers and acquisitions, so that AB InBev debt climb, had to find new ways to make up for the "lack of money" status quo.
Some analysts believe that the split of AB InBev is to obtain more revenue through the independent listing of Budweiser Asia Pacific to ease the funding gap of the parent company.

 

 

2. Centennial Coffee Brand Maxwell's Parent Company Launches Chinese Coffee Market

Maxwell is a world-renowned century-old coffee brand. Its parent company, coffee giant Jacobs Douwe Egberts (hereinafter referred to as "JDE"), recently announced on its official website that it will import a number of imported coffee brands into China through Tmall's international flagship store.

As the world's second largest coffee company, JDE is Nestlé's biggest competitor, but since Maxwell stopped localized production in China, JDE has been a cross-border import brand, no production line, and has not established its own independent operation channel, which is very different from Nestlé. The JDE in China to add e-commerce channels, is undoubtedly fancy the rapid growth of China's coffee market.

According to the news released by JDE, JDE Tmall International Flagship Store will introduce its classic coffee brands such as Mocona, L'OR, Kenco and Maxwell, which Chinese consumers have been familiar. According to the plan, in addition to instant coffee, JDE will bring more complex brewed products to Chinese consumers, including classic deep roasted coffee, classic medium roasted coffee, espresso and decaf coffee, as well as Maxwell blended coffee sugar-free, classic, rich and latte. Sales will be expanded in the coming months.

 

 

 

3, Starbucks the world's first coffee fast.™Concept store unveiled in Beijing

July 12, Starbucks world's first coffee fast™Concept store officially opened in Beijing, coffee fast™The innovative retail store format is adopted to seamlessly connect the third space of Starbucks stores with the digital fourth space experience.

fast brown.™The concept store has a coffee fast of "online, pick up at the store".™Service, special star delivery™Delivery service and customer to the store to experience the three major functions, for customers and special star delivery™Riders bring a "simple but undiminished" Starbucks experience.

"Starbucks has always continued to improve customer experience through breakthroughs and innovations in store types. New Coffee Fast™The launch of the concept store once again fulfills this promise." "This new store format and design layout brings customers a faster and more convenient Starbucks experience in a fast-paced and diversified urban life," said Cai Delin, president and chief operating officer of Starbucks China's retail business."

In the future, Starbucks China plans to make coffee fast.™Concept stores have been extended to more cities across the country, in the core business circle, transportation hubs and other high passenger flow areas for strategic layout.

 

 

 

4. Nestle's first Italian Gelato pop-up shop opened in Shanghai, a blockbuster high-end ice cream market.

On July 12, Nestle's "Antia" Italian Gelato Ice Cream Flash Experience Store officially opened in Shanghai. Antica Gelateria del Corso originated from the cultural, musical and gastronomic capital of Italy, Parma, with a history of nearly a hundred years.

According to Mintel Global Report data, China has become the world's largest ice cream market, with a market size of over 100 billion yuan, and ice cream products with better quality and taste have become consumers' first choice. This time Nestle's introduction of Antiado aims to provide ice cream with high quality and delicious taste. Nestle said that high-end is the core positioning of this product, mainly for people over the age of 25 who pursue higher quality of life and products.

Mr. Ji Anlong, senior vice president of Nestlé Greater China, said in an interview that the development of Nestlé's ice cream market in China presents a "multi-line" development situation. "Multi-line" first refers to the simultaneous development of online and offline: offline flash experience is combined with online sales, while product promotion will also focus on online dissemination. Secondly, "multi-line" refers to "multiple product lines": for different Chinese consumers, to create their own products.

 

 

Some pictures, text from the network
Collated, edited and published by Junde Culture